The future of corporate communications: opportunities and challenges

In today's digital era, communication between companies and their customers is increasingly shifting to the digital space. According to the latest study "The Future of Consumer Technology 2023" by the BITKOM association, this trend is steadily gaining momentum and giving rise to a variety of communication channels.

The pressure to digitalize customer communication has been particularly intensified by the coronavirus pandemic since 2020, further emphasizing the relevance of digital communication. In addition to established means of communication such as email and landline telephones, video conferencing has become an integral part of the business world. Surprisingly, video conferencing has become a daily routine in 72% of companies, compared to 61% in 2020 and just 48% in 2018. Companies are increasingly relying on collaboration tools, which are used in a quarter of companies, and just under a third of companies are increasingly using social media for communication.

The study is available at this link: [Study "The Future of Consumer Technology 2023"]

It was already clear last year that smartphones are the central digital means of communication in companies, with a share of over 80%. However, they do not only play a key role in customer communication.

Technological equipment is also playing an increasingly important role in the recruitment of new employees. By providing the latest smartphones, modern companies are not only demonstrating technological progress but also an investment in the tools that employees need to work efficiently. In technology-oriented industries in particular, this is becoming an important decision criterion for talented specialists.

However, the implementation and maintenance of a smartphone fleet involves considerable effort. From device procurement, configuration and deployment to security and data protection - companies need to take a structured approach. Regular software updates, effective support, monitoring and well-thought-out lifecycle management are essential to ensure efficiency and security.

Cabsol Digital Services can offer you valuable support in this complex process. With our Device-as-a-Service offerings, we take over the entire device lifecycle so that you can free up your valuable resources.

If you would like to find out more about our innovative IT services and how we can support your company in its digital transformation, contact us today!

Don't miss the opportunity to take your corporate communications to the next level and provide your employees with the best possible equipment.